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BMW Motoberfest @ New Century BMW Motorcycles

September 26 @ 10:00 am - 5:00 pm

BMW Motoberfest @ New Century BMW Motorcycles

Date: Saturday, September 26, 2026

Time: 10:00 AM – 5:00 PM

Location: 3001 W. Main Street, Alhambra, CA 91801

Join us at New Century BMW Motorcycles for our annual BMW Motoberfest! Celebrate Bavarian heritage and rider culture with a full day of demo rides, simulators, live entertainment, authentic food, and exclusive dealership savings.


Riding Experiences

  • Demo Rides: Test ride the latest lineup of new BMW motorcycle models, including flagship adventure and touring bikes like the all-new R 1300 GS.
  • Moto Simulator: Experience the thrill of the open road and test your skills in a safe, fully immersive virtual riding simulator.

Food & Drink (The Bavarian Theme)

  • German Catering: Authentic German catering options provided on-site throughout the event.
  • Beer Garden: Partnering with a local brewery to offer non-alcoholic or standard German-style beers for non-riding guests or riders who are done for the day.

Community & Entertainment

  • Live Music: Live music and German polka tunes to set the festival atmosphere.
  • Swap Meets & Vendor Booths: A designated “Used Bike Corral” and vendor lot space for riders to buy, sell, or trade used parts, gear, and accessories.

Exclusives & Shopping

  • Apparel Sales: End-of-season dealership discounts on riding jackets, helmets, and official BMW Motorrad gear.
  • Door Prizes: Event raffles for BMW-branded merchandise, premium maintenance products, and lifestyle accessories.
  • Sales Incentives: Exclusive promotional APR financing rates on current-year models and dealer discounts across all inventory.

Details

Date:
September 26
Time:
10:00 am - 5:00 pm

Venue

New Century BMW Motorcycles
3001 W. Main Street
Alhambra, CA 91801 United States
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